Airport Arrival-Departure Strategy
STRATEGY: METRO DETROIT, ONE DESTINATION COMMITTING TO REGIONAL COLLABORATION
We can’t improve regional tourism without the collaboration of many different civic organizations, businesses and government groups from throughout Metro Detroit.
No single entity in the Detroit area has the ability to rebuild roads, enhance the visitor experience and make tourists feel safer.
There was perhaps no greater example of regional tourism cooperation that the recent drive to bring a Super Bowl to Metro Detroit. This goal couldn’t have been accomplished without commitments from organizations, hotels and businesses from throughout the region.
A plan for tourism activity centers will help foster this type of collaboration. Each location will have its own team that focuses on its specific area while working in partnership with the other tourism centers.
The DMCVB and its tourism partners will help:
- Build a private and public collaboration team for each of our tourism activity centers
Strategic Targets:
- Create programs for enhancing recreational areas and greenways, pedestrian walkways and bikeways in multi-county settings
- Coordinate multi-county cooperation in proposed major clean-up program involving I-94, I-96, I-75, I-696 and the Lodge Freeway
- Coordinate public/private financing campaign and programming for major roadway beautification, focusing primarily on landscape architecture enhancements
- Define working groups to clarify regional tourism objectives and manage action plans to accomplish them
Short Term Action:
- Create programs for enhancing recreational areas and gateways, pedestrian walkways and bikeways in multi-county settings
- Coordinate multi-county cooperation in proposed major clean-up program involving I-94, I-96, I-75, I-696 and the Lodge Freeway
- Coordinate public/private financing campaign and programming for major
