Image Development Strategy
STRATEGY: MARKET METROPOLITAN DETROIT AS A DISTINCTIVE DESTINATION
New Orleans culinary adventures, Napa Valley wine tours, Chicago jazz and blues clubs, Florida theme parks — these are signature destinations. And all of these regions have furthered their reputations through targeted and repeated marketing campaigns.
Currently there is no signature theme identified with Metro Detroit. We must develop a marketing campaign that creates a distinct and engaging tourism identity for the region.
The Detroit area has the world's finest selection of automotive attractions, thriving cultural institutions, an international experience, every major sport and three casinos. But while the region has many unique attractions and experiences, it cannot capitalize on them until we get this information to potential visitors in a manner with which they can identify.
Strategic Targets:
- Invest in creating and bringing high profile and major signature events to Metro Detroit, such as world-class art exhibits and sporting events, etc.
- Develop a unique marketing campaign that reflects the initiatives outlined in this document
- Identify and strengthen a brand that communicates the diversity and high quality of attractions in Metro Detroit
Short Term Action:
- Invest in creating and bringing high profile and major signature events to Metro Detroit, such as world-class art exhibits, sporting events, etc.
- Develop a unique marketing campaign that reflects the initiatives outlined in this document
- Identify and strengthen a brand that communicates the diversity and high quality of attractions in Metro Detroit.
Long Term Action:
- Market future automotive heritage zones as major tourism attractions
