Objectives
Foster, measurable improvement in regional tourism product development
The Council brings together public and private sector executives to identify and develop innovative tourism policies to positively impact regional transportation, public safety & security, visual appeal, attraction development, programming, and visitor amenities. It will propose strategies for building attraction inventory and rapid solution of the most egregious visitor complaints.
Measure success; upgrade strategy
An annual tourism consumer research survey to track progress against the Tourism Vision an a five and ten year continuum has been developed by Ernst & Young. The survey findings will anchor an annual report to the sponsoring organizations on the region’s tourism improvement and will be made available for public perusal and civic discussion.
Raise community awareness of far-reaching economic and social importance of tourism
Tourism’s economic impacts are both immediate and long-term. Impacts extend beyond immediate experience and spending of visitors, to “take-away” judgments and stereotyping of destinations that can have negative and or positive effects on staff recruitment; investment; public and private grants, etc.
The Council, through its reporting and strategic information initiatives, will educate the region about tourism and local negative and positive impacts, in order to increase community commitment to change and improvement.
